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Strategy
How to Rank in Google SGE and Bing Chat
Specific strategies for the new search generative experiences and how they differ from traditional SERP features.
10 min read
Google SGE
Bing Chat
Search Strategy
Future of SEO
Specific strategies for the new search generative experiences and how they differ from traditional SERP features.
Search Generative Experience (SGE) and Bing Chat are hybrids—blending traditional search ranking algorithms with generative AI summaries. Ranking here requires a hybrid strategy.
In Google SGE, the "Snapshot" is the AI-generated summary at the top. It typically features a carousel of source links. Getting into this carousel is the new "Position Zero."
SGE favors content that covers a topic comprehensively. Thin content is rarely cited.
SGE often pulls images and videos into the snapshot.
AI models look for consensus. If your claim is backed by multiple other high-authority sources, it is more likely to be generated as a fact.
Bing Chat relies heavily on the Bing Search index but prioritizes "recent" and "cited" content.
Ranking in SGE often means the user gets their answer without clicking.
SGE and Bing Chat are evolving rapidly. The key constant is information density. Fluff pieces are being filtered out; data-rich, comprehensive resources are being cited.
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